Today is Memorial Day, set aside for the good citizens of the United States of America to remember those who have died while protecting and serving our country. Our remembrance might also extend to anyone who has served in the Armed Forces and, even further, to those who have gone on before us.
Like most holidays, retailers have made it a shopping holiday. All weekend my inbox has overflowed with emails promising huge holiday price reductions.
Mostly, I hit “delete, delete, delete…” I click on a few, just in case this or that company from which I actually shop has a deal on something I regularly purchase. So far, that’s meant one online purchase. To how many deleted emails?
Last week on holiday in Puerto Vallarta celebrating our 25th wedding anniversary, we got sucked into the worst holiday sales pitch: the time share.
I’ve sat through a few time share pitches and, while I hate the hard sell, the experience came and went with little to-do. This one, though, made an impression I’m still pondering.
First, let’s be clear: we didn’t buy. We’re in no position to drop a chunk of change on a vacation property, especially with two kids facing down college. Family is our priority. You could say family benefits from awesome resort vacations (they did say that), but our family priorities look a little different.
We got snagged in the airport. A guy directed us to a counter to arrange hotel transportation. This, friends, was something of a ruse: we did get hotel transportation after we agreed to the time share presentation the next morning. We also got transportation to and from the resort (subject of the sales pitch), and (super expensive and amazingly cool) excursion tickets including drinks, sunset boat cruise, Cirque de Soleil show, delicious buffet dinner which we ate on a beach while being serenaded, and an entertaining lip synch ‘concert’ on the return boat ride. The perks outweighed the pain.
As the cab driver entered the gated resort property—and drove and drove through lush foliage that precluded our ability to see anything but road and plants—I was reminded of Jurassic Park. Had we been kidnapped, or otherwise lured into something that looked incredible but posed danger?
One smiling face after another directed us to Jeff, our guide, who took us to a pool-side breakfast. A young, good-looking American straight out of military service, he’d been on the job only three weeks. He’d travelled to Puerto Vallarta on a whim and found a job because he’d fallen in love with Mexico. He showed us around the resort—more accurately seven resorts which will be nine plus a Disney-style theme-park—including several ‘model’ rooms/suites at various price points.
The promised “breakfast plus an hour” stretched over four hours. Jeff gave an extended sales pitch. His boss presented us with four or five offers. Two other guys followed up: “The sales pitch is over. But have you looked at these numbers…?” By the end, it almost seemed if we could put down a credit card for a reasonable charge today, the resort would pay for itself within a few years. Math must work differently in Mexico.
Of course it would be lovely to vacation in PV every year, by ourselves or with the kids. But our vacations are so low-key. We don’t typically fly. We camp, or borrow a vacation house, or VRBO. We cook for ourselves. We get out into the wilderness and out with the locals. Those who stay at this place would never leave. It’s pristine. It has its own grocery store, nineteen pools, and obviously beach access. It also has the corner on excursions, which means that even if you get out, you’d do so with people working for or staying at the resort.
Toward the end, I gently challenged Jeff. The guy who admitted he lives with locals and speaks only Spanish after work, the guy newly committed to living an authentic Mexican lifestyle. I asked how he justified selling such an inauthentic version of Mexico to people who might never interact with Mexico because of their experience at this resort. He wouldn’t go there with me.
We don’t live in a perfect world. On-site, this resort employs 7,000 people. How many more off-site, at the airport or as excursion operators? And what about all the others, the landscapers, builders, taxi drivers, who benefit from increased tourism? All good.
Except it’s a manufactured experience. They literally took one landscape and created a new ecosystem. The resort may be in Mexico, but that doesn’t mean it’s Mexican.
I’m not one to judge, not at all. For those who have money and leisure to travel, this is a gorgeous option. And obviously the resort has created countless jobs benefitting the economy and the families of Puerto Vallarta. The parent company has done good, but I still wonder: at what cost?